Bobby Brown & Keith Sweat On Tap For An Essence Fest Style Verzuz
Bobby Brown & Keith Sweat Set To Represent New Jack Swing For Upcoming Verzuz

Source: Erika Goldring / Getty
The King of the Stage is about to make his Verzuz debut.
On Tuesday (June 29), Essence in partnership with Verzuz announced the Essence Fest extension of a Verzuz celebration as Bobby Brown will share the stage with fellow New Jack Swing king Keith Sweat on Thursday (July 1). As expected, fans of both singers are more than excited about the event.
“SURPRISE CELEBRATION!! See y’all THURSDAY!! @KeithSweat vs @KingBobbyBrown,” the popular celebration platform shared on Instagram. “We’re honored to partner with ESSENCE to bring you this special #VERZUZ THURSDAY, July 1st, 5PM PT / 8PM ET.”
Together, the two were among the faces of New Jack Swing in R&B. Brown along with producers and songwriters Babyface and LA Reid created Don’t Be Cruel in 1988 and set a standard for male R&B records. The album contained hit singles such as “Don’t Be Cruel,” “My Prerogative,” “Roni,” “Rock Wit’cha,” and “Every Little Step” and was not only one of the biggest albums of 1988 but also 1989. The album was certified 7x platinum by the Recording Industry Association of America.
Get Breaking News & Exclusive Contest in Your Inbox:
By comparison, Sweat’s Make It Last Forever album in 1987 helped kickstart New Jack Swing thanks to producer Teddy Riley. The album was certified 3x platinum by the RIAA and included the hit title track as a single as well as “I Want Her,” “Something Just Ain’t Right,” “How Deep Is Your Love,” “Don’t Stop Your Love” and “Right and a Wrong Way.” In 1996, he released his self-titled album with the hit singles “Nobody” and “Twisted” and a year later, he formed the supergroup LSG with Johnny Gill and Gerald Levert
RELATED: Bobby Brown Honored With A Street In His Hometown Of Boston
RELATED: Keith Sweat Makes It Last Forever At Majic Under The Stars [PHOTOS]
See some of the early reactions to the Verzuz below.
https://twitter.com/NuFlavaent/status/1410031781223440385
THE LATEST:
- Tester testing
- Tupac Shakur’s Influence In Rap, Movies & Hip Hop Culture
- Is Abstinence Really ‘Not for Everyone?’ Rethinking The Narrative For Believers
- Single, Not Desperate: When Marketing Exploits Black Women’s Desire For Marriage [Op-Ed]
- Journaling For Resilience: Prompts To Help You Move Through Hard Times
- Lawyers Are A Girl’s Best Friend: Kim Kardashian, Niecy-Nash Betts, Sarah Paulson & More Open A Firm In The Official ‘All’s Fair’ Teaser Trailer
- Janet Jackson Will Deliver First TV Performance In 7 Years At The AMAs
- Mara Brock Akil Needs $50M to Make “Girlfriends” Movie Happen
- Tyra Banks Returns For Netflix’s America’s Next Top Model Docuseries
- An Intimate Experience: Maxwell Announces ‘The Silent Serenade Ensemble’
Bobby Brown & Keith Sweat Set To Represent New Jack Swing For Upcoming Verzuz was originally published on ronemyhoustonmajic.staging.go.ione.nyc