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Today marks National Cheese Lovers Day, a nationwide celebration of all things dairy. From creamy brie to sharp cheddar, cheese enthusiasts across the country are indulging in their favorite varieties, enjoying tastings, and sharing recipes.

Cheese shops, restaurants, and online retailers are offering special discounts, while social media is abuzz with fans posting their best cheese boards and creative dishes.

The day highlights the significant role cheese plays in American cuisine, with more than 1,000 varieties produced nationwide. Experts say cheese consumption has steadily risen, with over 40 pounds of cheese per person consumed annually in the U.S.

Cheese lovers are encouraged to share their cheese-filled moments using the hashtag #NationalCheeseLoversDay.