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Black music has influenced advertisers’ campaigns for decades. Understanding the value that these artists have in connection to pop culture and what their core audience is consuming, companies find it in their best interest to have these figures be ambassadors for their brands.
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According to northwestern.edu, this heightened attention to increase racial equity in TV advertisements came after the murder of George Floyd, leading to a noticeable change in where potential consumers spend their hard earned money. The Black Lives Matter movement has become more pronounced than ever before, hence the world has been brought to the consciousness of the power and abilities of Black music, Black culture, and it’s synonymy with pop culture.
What company uses the most Black music artists in their commercials?
The most notable company to include black music in their commercials is Sprite. Collaborating with over 20 notable black artists for their commercials, Sprite has been known to attract the Black community with their catchy commercials and celebrity cameos.
Some of the organizations that like to include black music in there commercials consist of: McDonald’s, Coke-Cola, and Frito-Lay. Whether utilizing an already popular hit by the artist, or creating brand-specific lyrics for a more parody-like approach, the artist is tasked with making whatever the brand is selling believable.
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In honor of Black Music Month (June), our team at RNB Philly has put together a list of the Top 20 commercials that incorporated Black music or Black music artists.
Check out the Top 20 Black Music Commercials below!
READ MORE BLACK MUSIC MONTH STORIES:
- Tupac Shakur’s Influence In Rap, Movies & Hip Hop Culture
- WATCH: Larry Jackson Talks Gamma, Drops Gems From Life As A Music Industry GOAT
- Black Music Month: A Full List Of Black Artists Inducted Into The Rock N Roll Hall Of Fame
Black Music Month: Top 20 Black Music Commercials was originally published on ioneblackamericaweb.staging.go.ione.nyc
1. Party Rock x Kia – Kia Soul Commercial
Black Music Month: Top 20 Black Music Commercials was originally published on ioneblackamericaweb.staging.go.ione.nyc
2. Jadakiss x Reebok – Answer V Commercial
Black Music Month: Top 20 Black Music Commercials was originally published on ioneblackamericaweb.staging.go.ione.nyc
3.
Black Music Month: Top 20 Black Music Commercials was originally published on ioneblackamericaweb.staging.go.ione.nyc
4. Beyoncé x Pepsi – Pepsi Max Commercial
Black Music Month: Top 20 Black Music Commercials was originally published on ioneblackamericaweb.staging.go.ione.nyc
5. Usher x Twix – Twix Worlds Commercial
Black Music Month: Top 20 Black Music Commercials was originally published on ioneblackamericaweb.staging.go.ione.nyc
6. Chris Brown x Wrigley’s – Doublemint Gum Commercial
Black Music Month: Top 20 Black Music Commercials was originally published on ioneblackamericaweb.staging.go.ione.nyc
7. Black Eyed Peas x Best Buy Commercial
Black Music Month: Top 20 Black Music Commercials was originally published on ioneblackamericaweb.staging.go.ione.nyc
8. Jadakiss & Allen Iverson x Reebok – A6 Commercial
Black Music Month: Top 20 Black Music Commercials was originally published on ioneblackamericaweb.staging.go.ione.nyc
9. Lil Yachty x Sprite – “Cold Like A Sprite Soda” Commercial
Black Music Month: Top 20 Black Music Commercials was originally published on ioneblackamericaweb.staging.go.ione.nyc
10. Tyrese x Coca-Cola – “Always Cool, Always Coca-Cola” Commercial
Black Music Month: Top 20 Black Music Commercials was originally published on ioneblackamericaweb.staging.go.ione.nyc
11. Mark Morrison x Fritos – “Unbox the Icons” Commercial
Black Music Month: Top 20 Black Music Commercials was originally published on ioneblackamericaweb.staging.go.ione.nyc
12. Mary J Blige x Burger King – Crispy Chicken Commercial
Black Music Month: Top 20 Black Music Commercials was originally published on ioneblackamericaweb.staging.go.ione.nyc
13. Snoop Dogg & Nate Dogg x St. Ides – 40 oz. Premium Malt Liqour Commercial
Black Music Month: Top 20 Black Music Commercials was originally published on ioneblackamericaweb.staging.go.ione.nyc
14. Brandy x CoverGirl – Outlast Commercial
Black Music Month: Top 20 Black Music Commercials was originally published on ioneblackamericaweb.staging.go.ione.nyc
15. Angie Martinez, Amil, Mia x Sprite – “Obey Your Thirst” Commercial
Black Music Month: Top 20 Black Music Commercials was originally published on ioneblackamericaweb.staging.go.ione.nyc
16. Fat Joe, Common & More x Sprite – “Obey Your Thirst” Commercial
Black Music Month: Top 20 Black Music Commercials was originally published on ioneblackamericaweb.staging.go.ione.nyc
17. 50 Cent & Jay-Z x Reebok – Signature Shoe Commercial
Black Music Month: Top 20 Black Music Commercials was originally published on ioneblackamericaweb.staging.go.ione.nyc
18. Smokey Robinson & B2K x Dr. Pepper – “Be You” Commercial
Black Music Month: Top 20 Black Music Commercials was originally published on ioneblackamericaweb.staging.go.ione.nyc
19. Ludacris x Jif® Peanut Butter – Jif Studio Commercial
Black Music Month: Top 20 Black Music Commercials was originally published on ioneblackamericaweb.staging.go.ione.nyc
20. Drake x Sprite – The Spark Commercial
Black Music Month: Top 20 Black Music Commercials was originally published on ioneblackamericaweb.staging.go.ione.nyc
